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Inside the creative process behind FOX Sports’ IndyCar promos

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Inside the creative process behind FOX Sports’ IndyCar promos

By Marshall Pruett - Feb 7, 2025, 12:23 PM ET

FOX Sports has made quite an impression with the first two NTT IndyCar Series driver promos that debuted in January on its NFL broadcasts. In a great example of how a client and an advertising agency can generate meaningful products in collaboration, FOX Sports engaged the Los Angeles-based wing of...

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